Church ServiceShould a church be “attractional” or should it be “incarnational”?

In other words, should it focus on getting people to come to the church or should it focus on going out into the community and being the church there.

Here’s what I think: A church should be both.

A church should absolutely go out into the community and serve people who aren’t yet connected to God. But a church should also do its best to make its worship services something that truly blesses people–one of the worst things for a church is for people to leave thinking, “What a waste of my time.”

My friend, D.G., just e-mailed me a link to a poll that was done by Church Marketing Sucks in which they asked people what would bring them back to a church. The number one response for what would bring someone back to a particular church was…

Authenticity.

I think that’s awesome! And that’s the kind of “attractiveness” a church needs to focus on. Are we really being who we say we are. Being “incarnational” is “attractive” to people because people want to belong to a movement, not just a church service.

The number two answer was having teaching that was engaging. And I think that’s important, too.

Here are two questions that I think a church needs to ask itself

1) Are we really being the church in our community and in the world, and do people recognize that in our worship?
2) Is our teaching moving people to respond in such a way that they, too, want to become a part of what the church is doing in the community and in the world?