Here’s another thing that I think is essential in the StretchyChurch: Creativity! Not necessarily over-the-top, in-your-face creativity. But simple, subtle pointers to Jesus. Here’s a cool Easter poster I found over on the “Church Marketing Sucks” blog (http://www.churchmarketingsucks.com/).

I love the simplicity of this poster. I love that it doesn’t come right out and say, “This is about Jesus!” I love that it engages the viewer–there’s kind of an “Aha!” moment when you “get” the poster.

This is the kind of creativity the church needs more of.