The Church Marketing Sucks website just posted results to a poll in which respondents were asked which symbols are overused by the church. Not surprising, the Cross is the big winner. Second place goes to the Dove.

So, that begs the question, so do we really overuse the Cross? It is after all the symbol that epidomizes the saving act of Jesus Christ, the central event of our faith.

But do we turn people off with the Cross? Has it come to mean something different for people in our culture? Or have we, the church, given it some new meaning that makes our culture uncomfortable?

If the Cross is no longer our best option as the symbol for our faith, what symbol is?

I don’t have answers to these questions, but I’d love to hear what anyone else out there thinks.